I am a Chaired implid professor in data valuation at emlyon business school. My research interests lie in exploring how social sciences get impacted by developments in "hard" sciences. I started with a PhD on the relations between biological and social sciences in US contemporary history, followed by a 5-year research project at Rotterdam Business School on the impact of the new neurosciences on marketing, economics and the humanities.
I progressively switched to the exploration of new data intensive methodologies in social sciences, with a focus on network visualization techniques, content analysis and Twitter data. For this, Gephi and Java coding are my favorite tools.
In a new project, I investigate how "data" can be defined as an asset in the patrimony of organizations, from an accounting and financial point of view.
Since 2018, I am the co-director of emlyon’s MSc in Digital Marketing and Data Science.